Radio Ads.
Coke Summer Sound Radio Ad
This radio advert is mainly sound effects. It begins with a conversation which is meant to sound like they are trying out sound effects for the coke advert. The man says 'can I try out a few coke summer sound effects' followed by people saying 'yes' every sound effect is followed by 'yes' until the actual sound of someone opening a coke and drinking it. This is not a sound effect but the real sound of someone enjoying the coke, the people saying 'yes' think it's a sound effect because it sound so appetising. Additionally, this is to make the audience want a coke as the sound of bottle top coming off and someone drinking it would make the audience thirsty. There is speech saying 'I'm no longer thirst' which is persuasive for the audience as it makes it seem like an opinion. There is then non diegetic sound of the coca cola signature jingle which causes recognistion, this is followed by their slogan 'open happiness' which emphasises awareness.
Duration 0:31 sec
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