Dieter Rams on the 10 commandments of design
1) Design is DETAILED - Care and accuracy in the design process show respect towards the consumer.
2) Design is AESTHETIC - Beauty means nothing if its not useful
2) Design is AESTHETIC - Beauty means nothing if its not useful
3) Design is HONEST - does not attempt to manipulate the consumer with promises that cannot be kept
4) Design is USEFUL - satisfy certain criteria to the consumer
5) Design is INNOVATIVE - always evolving
6) Design is ENVIRONMENTAL FRIENDLY - important contribution to the preservation of the environment4) Design is USEFUL - satisfy certain criteria to the consumer
5) Design is INNOVATIVE - always evolving
7) Design is UNOBTRUSIVE - Not demanding too much attention. Design should be both neutral and restrained, to leave room for the user’s self-expression.
8) Design is DURABLE - never appears antiquated
8) Design is DURABLE - never appears antiquated
9) Design is SIMPLE - less is more
10) Design is EASILY UNDERSTANDABLE - make the product clearly express its function by making use of the user’s intuition.
10) Design is EASILY UNDERSTANDABLE - make the product clearly express its function by making use of the user’s intuition.
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