Copy Writing and Advertising - 10 tagline and slogan

10 Tagline - The tagline that the company use forever.

1.       Nike – Just Do it

2.       M&M’s – Melt in your mouth, not in your hands

3.       Harley Davidson – American by Birth. Rebel by Choice.

4.       Volkswagen – Think Small.

5.       Adidas – Impossible is Nothing.

6.       Levis – Quality never goes out of style.

7.       Sony – Make Believe.

8.       PlayStation – Live in your world. Play in ours.

9.       EA – Challenge everything.

10.   Kodak – Share moments. Share life.

10 Slogan - The slogan the company use for the season. 

1.       Gatorade – To stop is to fail

2.       KFC – Today taste so good

3.       Coka Cola – open happiness

4.       Pepsi – Refresh your world

5.       Sprite – Obey your thirst

6.       Cadbury’s – a glass and a half full of joy

7.       Celcom – The fastest territory is here

8.       Digi – not other postpaid gives you more

9.       Hotlink – Surfing free at last

10.   Carlsberg – Probably the best beer in the world

Advertising Campaigns

https://www.youtube.com/watch?v=QjRVUcZIy6I

My observation:
The commercial is about Gatorade energy drinks, the video shown about a life of a students that going to class having lesson and still can skate after a long day at school. Base on my observation, most of the students will get tired after school and taking a break or rest for a few hours before going to play sport or other things. The commercial show that even after a long day, the student in the video still can play skateboard even after school and can even do a "grind gap (jump from the top stair to the bottom using skate while grinding through the hand rail)" from his school stair. The video show that Gatorde energy drinks really did give you the energy to you even if you having a long tired day.

https://www.youtube.com/watch?v=0oSR-FPS64A

My observation:
The second video show about the thirst of a man who do anything to get a drinks or water. The man in the video show that he's unable to think straight even if he hurt his friend to get something to drink, the commercial show that the Lemon drinks is the best drink to have if you are thirsty.

Design method

1. Learning Outcome(s) covered:

LOC 1: Know the phases of the design development cycle
LOC 2: Plan a project using the design development cycle
LOC 3: Use imagination and innovation in the development of a product
LOC 4: Propose design improvements to the production process

2. Programme Learning Outcome(s) and Programme Objective(s) covered:

The learning outcome of the programmes are students will be able to:

1. Know the phases of the design development cycle
2. Be able to plan a project using the design development cycle
3. B able to use imagination and innovation in the development of a product
4. Be able to propose design improvements to the production process

The aim of this programme BTEC Higher National Diploma in Graphic Design is to provide a learning environment that ensures students will:

1. Gain the education and training for a range of careers in Graphic Design
2. Develop skills in design, implementation and evaluation appropriate to the pathway they have chosen.
3. Become proficient in Graphic Design skills relevant to the industry and the current scenario.
4. Be aware of trends in the area of specialization.
5. Be able to learn and work both individually and as part of the group.
6. Develop effective communication skills, both on an individual basis as well as making corporate presentation.
7. Produce work of a highly professional standard
8. Be equipped to pursue further study in the area of choice

3. Assessment criteria covered:

1.1 Research and record the phases of design development cycle
2.1 Apply the design development cycle in own project work
3.1 Apply imagination and innovation to the development of a specified product
4.1 Evaluate  design improvements to the production process
4.2 Estimate the value of the design development cycle in a commercial context

4. Relationship to other modules:

• Level 4: 

- Unit 11: Design Principles

- Unit 88: Product Design

• Level 5:

- Unit 4: Professional Practice in Art and Design

- Unit 93: Specialist 3D Technology and Process

5. Scenario/Introduction/Background Information:

     This unit focuses on understanding and applying the design development cycle when creating a new product or improving an existing product or service. The design development cycle encompasses the process from initial concept through to design and production, including reviews at various stages. Learners will explore the stages and methodology relating to design methods and apply them to their work. Learners will be encouraged to develop an analytical and methodical approach and to use evaluation and review to develop work. Design methods used to develop products or services should be innovative and could involve a new product, an improvement to an existing product or the application of new technology of material.

     Learners will be expected to apply the fundamental of design methods when developing their own product and to develop resourceful and innovative design solutions to a brief. Rigorous review and testing of ideas should be used to encourage debate and development of ideas. Production methods should be considered and this can be achieved through working to a brief, considering costing, the needs of end users, environment and issues of sustainability.

Ideas Generation and Development in Art and Design

Task

For this task we been ask to created a Commercial or Tv advert on our social and daily life problem.

My idea for this task is to show people that it is not hard to share kindness to people around us because it will make people feel appreciate. The people that you help will remember your help until the end of the day, helping people is not something that just help, its also can bond a relationship between people. 

Story Board

I finally come out with a story board about my topic. 

story board 1

 This story board tells about a random student that just get back from class and saw a new student, he decided to go met him and ask if he have any problem and help the student.

story board 2

Challenge, Approach and Outcome

Challenge
To make people realize how easy and helpful it is to help someone.

Approach
The Tv commercial that is short and will remind the viewer when their facing the situation.

Outcome
Peoples will make a right decision and care other peoples feeling from hurting others.we will live in peaceful life.

Commercial Style and Reference 

http://www.youtube.com/watch?v=cZGghmwUcbQ

dialogue:

Fazri was walking back from his class. He saw a new students that just came and look confuse and hopeless. Without thinking much, Fazri go and met the student.

Fazri: Hey, what up? Is there anything that I can help? by the way, I'm Muhamad Fazri, just call me Fazri.
Rustana: Oh, Hey Fazri. Im Rustana. Actually I just got here and I actually got confuse on the hostel. I dont know where my block is and i've got a lot of stuff to take with me.
Fazri: Are you sarawakian?
Rustana: Yes, im from Kuching Sarawak. How did you know? and what about you?
Fazri: I can hear you sarawak slang, and Im also from Sarawak. Im from Sibu. And by the way, what is your block number? i can help you take your stuff.
Rustana: Owh, you are a sarawakians too? Its nice to met someone from the same place. So you can help me? okay. This is my block number, its SI08. Do you know where it is?
Fazri: Yes, i know right? yeah sure. I know where it is. come, i'll take you there.

Fazri lift up one of the big box show Rustana where his block is. They heading to the block and talk about the college.
After walking a few block, they reach SI08 where Rustana block is. 

Fazri: This is it, this is SI08. Come, lets go to your house.
Rustana: Owh, so this is it, it no that far. Thanks Fazri!

After a few level.

Fazri: so this is your house.
Rustana: Its quite nice, and have a lot of space. and thanks Fazri for helping me with all this. im so thankful for everything you did. Thanks again!
Fazri: Its ok, i feel good helping people because you never know maybe one day you got into trouble and you need help. Someone will help you.
Rustana: Yes, thanks. I know, its great to do something nice.
Fazry: okay then, you you need something or help, just ask around.
Rustana: okay, sure will.

And Fazri left the block.

Kindness is a behavior marked by ethical characteristics, a pleasant disposition, and concern for others. It is known as avirtue, and recognized as a value in many cultures and religions.

Effect of Kindness

• "Kindness is 'Pure Love' expressed / experienced / realized ~ 'Human Kindness' defines the fate of Humankind." Jaime Corpus Reyes, Waves Of Kindness Global Initiative 
• It has been suggested that 'most of Shakespeare's opus could be considered a study of human kindness'.
• Robert Louis Stevenson considered that 'the essence of love is kindness; and indeed it may best be defined as passionate kindness: kindness, so to speak, run mad and become importunate and violent'.
• The Christian apostle Paul lists kindness as one of the nine traits considered to be the "fruit of the Spirit" in Galatians 5:22.

Reference:
http://en.wikipedia.org/wiki/Kindness

Professional Studies - Types of Legislation Affecting Designers

What is Patent? 

• A patent is an exclusive right granted for an invention, which is a product or a process that provides a new way of doing something, or offers a new technical solution to a problem.

What is Utility Innovation?

• A utility innovation is an exclusive right granted for a "minor" invention which does not require to satisfy the test of inventiveness as required of a patent.

Who May Apply?

• Any person may make an application for a patent or for a utility innovation either alone or jointly with another person. The word "person" is not limited to natural persons and thus also includes, for example, a company.

How can a patent or utility innovation be protected?

• An applicant must file a patent or utility innovation application with the Intellectual Property Corporation of Malaysia which will assess whether it meets the requirements of the Patents Act 1983.

Why Protect an Invention?

• Gives the owner of the patent/utility innovation the exclusive right to stop others from manufacturing, using and/or selling the owner's invention in Malaysia without the owner's consent or permission.

Patentable Inventions

• For a patent to be granted an invention must be :
• new, which means that the invention has not been publicly disclosed in any form, anywhere in the world;
• involve an inventive step, that is to say the invention must not be obvious to someone with knowledge and experience in the technological field of the invention; and
• industrially applicable, meaning it can be mass produced. 
 
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What is word mark? 

• A type of logo, a text-based mark identifying an individual, company, organization, product, or brand.
• With a word mark, the company or product name is set in a specific typeface, often with some special treatment such as manipulated letters or corporate colors. A word mark may have some graphic-like elements incorporated

 What is a trade mark? 

•  A sign which distinguishes the goods and services of one trader from those of another. A mark includes words, logos, pictures, names, letters, numbers or a combination of these.
• a marketing tool to enable customers in recognizing the product of a particular trader.  

Functions of a trade mark

• Origin Function - helps to identify the source and those responsible for the products and services sold in the market.  

• Choice Function - enables consumers to choose goods and services with ease while shopping.

• Quality Function - Consumers choose a particular trade mark for its known quality.  

• Marketing Function - Trade marks play an important role in advertising. Its normal for consumers to make purchases based on continuous influence of advertising.  

• Economic Function - Established trade mark is a valuable asset. Trade marks may be licensed or franchised.

Professional Studies in Art and design - 10 Commandments of Design

Dieter Rams on the 10 commandments of design

1) Design is DETAILED - Care and accuracy in the design process show respect towards the consumer.

2) Design is AESTHETIC - Beauty means nothing if its not useful

3) Design is HONEST - does not attempt to manipulate the consumer with promises that cannot be kept

4) Design is USEFUL - satisfy certain criteria to the consumer

5) Design is INNOVATIVE - always evolving

6) Design is ENVIRONMENTAL FRIENDLY - important contribution to the preservation of the environment

7) Design is UNOBTRUSIVE - Not demanding too much attention. Design should be both neutral and restrained, to leave room for the user’s self-expression.

8) Design is DURABLE - never appears antiquated

9) Design is SIMPLE - less is more

10) Design is EASILY UNDERSTANDABLE - make the product clearly express its function by making use of the user’s intuition.

Professional Studies - The Need for Professional Ethics and Responsibility in Design

What is Professional Ethics?

• Professional ethics includes relationships with and responsibilities toward customers, clients, coworkers, employees, employers, others who use one’s products and services, and others whom they affect.

• make critical decisions, situations where significant consequences for you and others could result.

• Customers rely on the knowledge, expertise, and honesty of the professional. A professional advertises his or her expertise and thus has an obligation to provide it.

• A professional can cause great harm through dishonesty, carelessness, or incompetence. Often the victims have little ability to protect themselves. The victims, often, are not the direct customers of the professional and have no direct control or decision-making role in choosing the product or making decisions about its quality and safety.

• A professional has an ethical responsibility not simply to avoid intentional evil, but to exercise a high degree of care and follow good professional practices to reduce the likelihood of problems.