Professional Practice - AD Interact

AD Interact Interview

Report
Ad interact

       AD Interact International Sdn Bhd is a media services group fully owned by bumiputra and the founder is Hilmi Othman. The company offers a variety of services including developing communications strategy from the planning stage right up to consulting and execution. They operate closely together with a clients in promoting advertising and promotion campaigns all over the country and also across the region in order to ensure an effective and well-executed campaign be carried out. AD Interact services are also backed strongly with through research, up-to-date equipments and systems.

Objective

AD interact seek the secrets of what influences the behaviour of consumers as researching on what they need, is not the only way of knowing how they spend time and money but also to the question on how they portray themselves. The consumers have answers that they seek and only through them, will be able to delve into their world.

If they were to understand them fully, they will be sure to create new methods to interact with them and if there is no solution for them, they will definitely find the way to overcome it. They have developed a unique media property and will take the opportunity to create a suitable environment for it. They dare to pave the way as pioneers and to promise the clients and ourselves to convey the right message across to our targets accurately.

Numbers are our benchmark. Will they succeed? Is the brand well on its way? Bigger market share? More power? We let numbers speak the volume of our achievements.

What Ad interact do?

         AD Interact International Sdn Bhd is no ordinary media & production company. In fact, they consider ourselves to be extraordinary. They passionate in the work that they do and our clients are given the utmost priority as they offer well-priced services while giving the clients great benefits and smart investments. Through careful research, planning and smart buying, they give a clients, they best interest.

AD interact operate closely together with the clients in promoting advertising and promotion campaigns all over the country and also across the region in order to ensure an effective and well-executed campaign be carried out. The services are also backed strongly with thorough research, up-to-date equipments and systems.

We specialize in:

• Media
• Printing
• Branding
• PR Exercise
• Event
• Outdoor
• Production
• Below the line

This is some work from AD Interact for visit Terengganu, they created advertising on light box and billboard and they mix with traditional culture in Terengganu.

Environment of Ad interact

Interview with the owner of Ad Interact

Interview Session with Mr. Helmy Othman - CEO of AD Interact

Professional Practise - Saatchi & Saatchi Malaysia

M&C SAATCHI MALAYSIA

Saatchi & Saatchi Malaysia was set up in early 2003 as part of M&C Saatchi Worldwide, M&C Saatchi Malaysia has grown from strength to strength over the years. From our humble beginnings in a tiny corner office with a staff count of 10 and 2 clients, today M&C Saatchi is an award-winning agency that boasts 85 of the best talents in the industry, specialising in strategic planning, creative design and digital media.

2013, M&C Saatchi Malaysia celebrates 10 years in the business of brand transformation: an illustrious decade dotted with memorable achievements, exceptional growth, key business wins and double digit profits.

Saatchi & Saatchi Malaysia deliver excellent creative products based on sound strategic thinking. They have an environment free from traditional organisational constraints, where creativity and thinking truly come to the fore.

M&C Saatchi’s advertising is simple, imaginative and unashamedly sales oriented; something they call “Creative Hard Sell”. Their strategic tool is based on the concept of “Brutal Simplicity of Thought”.

 

 

BRUTAL SIMPLICITY

 

What they do
Saatchi & Saatchi Malaysia create one word equity for brands using brutal simplicity of thought.

Their structure
By structuring around the world, they deliver using brutally simple systems.

Their culture
All of their offices are founded, from scratch, on this consistent belief.

  

SAATCHI & SAATCHI MALAYSIA CORE TEAM

M&C Saatchi is managed by a local MD who is the founder and local partner. The Management Team is a strong local force who understands and connects with the dynamics of the market and clients’ business. Our philosophy is not to become the biggest, but to build the agency to become the most sought after.

SHARIFAH MENYALARA HUSSEIN - Managing Director
MICHAEL QUAY - Head of Planning/Managing Partner
LEOW MEN LIH - Finance Director
HENRY YAP - Executive Creative Director
MARZUKI MAANI - Executive Creative Director
FARRAH HARITH-McPHERSON - Client Servicing Director
RAHIMAH IBRAHIM - Senior Group Account Director
DORIS LO - Group Account Director
LEE POH LI - General Manager, Digital

WHAT DO THEY DO?

Their strength lies in strategy and creative development in above and below-the-line. Apart from having strong mainstream capabilities, they also provide core offering in strategic branding, digital and CRM.

THE DISTILLERY
STRATEGIC BRANDING

They are one of the few agencies in Asia that has hired senior strategic planners, specifically to help build clients’ brands and a better consumer understanding. They have proprietary tools used to simplify the brand building process and to enable us to arrive at a thorough and concise strategic document.

THE DESIGN FACTORY
BTL STUDIO SERVICES

Offers below-the-line design support and solutions for clients seeking fast turnaround time, cost-effectiveness and uncompromising quality.

M&C SAATCHI
INTERACTIVE ONLINE SERVICES
www.mcsaatchi-i.com.my

The recent phenomenon of global online communities, growth of interactive marketing activities and how it has influenced the behaviour of consumers at large, has prompted them to recently introduce a digital division within the agency. Partnering with digital experts from the industry locally and from their offices around the region, M&C SAATCHi offers comprehensive digital services ranging from back-end technology, website development, online and interactive marketing to managing clients’ brand image in the digital space. They make a conscious effort to include digital initiative in their clients’ campaigns.

WORK

Staying true to their philosophy, they deliver creative products that work. Deeply rooted in their strategic thought process, They use the simplicity of a powerful truth to create ideas that translate into effectiveness.

                                  Celcom Football Mad Territory                                      

Celcom First Elite 'Maria Sharapova'

              6.5sec Challenge 'Tying A Saree'               

                    

   Bolt Out Of The Blue

                                    ESCAPE With Jackie Chan                                      

 Malaysia Truly Asia-The Essence Of Asia

   

    

CLIENTS

M&C Saatchi is all about building powerful brands and growing the bottom line for their clients. But they also about creating lasting relationships, with some of their clients still with them since day one. It’s simply because they see M&C Saatchi as business partners, rather than just suppliers.