Business Card

Booklet Design

Professional Practice - AD Interact

AD Interact Interview

Report
Ad interact

       AD Interact International Sdn Bhd is a media services group fully owned by bumiputra and the founder is Hilmi Othman. The company offers a variety of services including developing communications strategy from the planning stage right up to consulting and execution. They operate closely together with a clients in promoting advertising and promotion campaigns all over the country and also across the region in order to ensure an effective and well-executed campaign be carried out. AD Interact services are also backed strongly with through research, up-to-date equipments and systems.

Objective

AD interact seek the secrets of what influences the behaviour of consumers as researching on what they need, is not the only way of knowing how they spend time and money but also to the question on how they portray themselves. The consumers have answers that they seek and only through them, will be able to delve into their world.

If they were to understand them fully, they will be sure to create new methods to interact with them and if there is no solution for them, they will definitely find the way to overcome it. They have developed a unique media property and will take the opportunity to create a suitable environment for it. They dare to pave the way as pioneers and to promise the clients and ourselves to convey the right message across to our targets accurately.

Numbers are our benchmark. Will they succeed? Is the brand well on its way? Bigger market share? More power? We let numbers speak the volume of our achievements.

What Ad interact do?

         AD Interact International Sdn Bhd is no ordinary media & production company. In fact, they consider ourselves to be extraordinary. They passionate in the work that they do and our clients are given the utmost priority as they offer well-priced services while giving the clients great benefits and smart investments. Through careful research, planning and smart buying, they give a clients, they best interest.

AD interact operate closely together with the clients in promoting advertising and promotion campaigns all over the country and also across the region in order to ensure an effective and well-executed campaign be carried out. The services are also backed strongly with thorough research, up-to-date equipments and systems.

We specialize in:

• Media
• Printing
• Branding
• PR Exercise
• Event
• Outdoor
• Production
• Below the line

This is some work from AD Interact for visit Terengganu, they created advertising on light box and billboard and they mix with traditional culture in Terengganu.

Environment of Ad interact

Interview with the owner of Ad Interact

Interview Session with Mr. Helmy Othman - CEO of AD Interact

Professional Practise - Saatchi & Saatchi Malaysia

M&C SAATCHI MALAYSIA

Saatchi & Saatchi Malaysia was set up in early 2003 as part of M&C Saatchi Worldwide, M&C Saatchi Malaysia has grown from strength to strength over the years. From our humble beginnings in a tiny corner office with a staff count of 10 and 2 clients, today M&C Saatchi is an award-winning agency that boasts 85 of the best talents in the industry, specialising in strategic planning, creative design and digital media.

2013, M&C Saatchi Malaysia celebrates 10 years in the business of brand transformation: an illustrious decade dotted with memorable achievements, exceptional growth, key business wins and double digit profits.

Saatchi & Saatchi Malaysia deliver excellent creative products based on sound strategic thinking. They have an environment free from traditional organisational constraints, where creativity and thinking truly come to the fore.

M&C Saatchi’s advertising is simple, imaginative and unashamedly sales oriented; something they call “Creative Hard Sell”. Their strategic tool is based on the concept of “Brutal Simplicity of Thought”.

 

 

BRUTAL SIMPLICITY

 

What they do
Saatchi & Saatchi Malaysia create one word equity for brands using brutal simplicity of thought.

Their structure
By structuring around the world, they deliver using brutally simple systems.

Their culture
All of their offices are founded, from scratch, on this consistent belief.

  

SAATCHI & SAATCHI MALAYSIA CORE TEAM

M&C Saatchi is managed by a local MD who is the founder and local partner. The Management Team is a strong local force who understands and connects with the dynamics of the market and clients’ business. Our philosophy is not to become the biggest, but to build the agency to become the most sought after.

SHARIFAH MENYALARA HUSSEIN - Managing Director
MICHAEL QUAY - Head of Planning/Managing Partner
LEOW MEN LIH - Finance Director
HENRY YAP - Executive Creative Director
MARZUKI MAANI - Executive Creative Director
FARRAH HARITH-McPHERSON - Client Servicing Director
RAHIMAH IBRAHIM - Senior Group Account Director
DORIS LO - Group Account Director
LEE POH LI - General Manager, Digital

WHAT DO THEY DO?

Their strength lies in strategy and creative development in above and below-the-line. Apart from having strong mainstream capabilities, they also provide core offering in strategic branding, digital and CRM.

THE DISTILLERY
STRATEGIC BRANDING

They are one of the few agencies in Asia that has hired senior strategic planners, specifically to help build clients’ brands and a better consumer understanding. They have proprietary tools used to simplify the brand building process and to enable us to arrive at a thorough and concise strategic document.

THE DESIGN FACTORY
BTL STUDIO SERVICES

Offers below-the-line design support and solutions for clients seeking fast turnaround time, cost-effectiveness and uncompromising quality.

M&C SAATCHI
INTERACTIVE ONLINE SERVICES
www.mcsaatchi-i.com.my

The recent phenomenon of global online communities, growth of interactive marketing activities and how it has influenced the behaviour of consumers at large, has prompted them to recently introduce a digital division within the agency. Partnering with digital experts from the industry locally and from their offices around the region, M&C SAATCHi offers comprehensive digital services ranging from back-end technology, website development, online and interactive marketing to managing clients’ brand image in the digital space. They make a conscious effort to include digital initiative in their clients’ campaigns.

WORK

Staying true to their philosophy, they deliver creative products that work. Deeply rooted in their strategic thought process, They use the simplicity of a powerful truth to create ideas that translate into effectiveness.

                                  Celcom Football Mad Territory                                      

Celcom First Elite 'Maria Sharapova'

              6.5sec Challenge 'Tying A Saree'               

                    

   Bolt Out Of The Blue

                                    ESCAPE With Jackie Chan                                      

 Malaysia Truly Asia-The Essence Of Asia

   

    

CLIENTS

M&C Saatchi is all about building powerful brands and growing the bottom line for their clients. But they also about creating lasting relationships, with some of their clients still with them since day one. It’s simply because they see M&C Saatchi as business partners, rather than just suppliers.

 

Advertising Campaigns - Report

Introduction

Principle Footwear is the pioneer in the Malaysian Skateboarding scene that produces high quality and fully functional skateboarding shoes. Principle Footwear is a subsidiary company of Hellbent Skateboarding.

All of the shoes also can be use for long walks in the city. The motto for Principle Footwear is Passion, Precision and Perfection in every design because they want their customers to wear their products with pride. 

Principal Footwear is the first local skate shoes company, they produce a fully functional and comfortable skate shoes. Principal Footwear was also amazing and professional. The price was reasonable and cheap. Principal Footwear has come up with a few designs such as Principal Alpha, Principal Class, Principal Wise, Flow and Core. All of the design is different from others.

Case Study

Principal Footwear was design for local Malaysian skater who can’t afford a braded skate shoes such as Vans, Nike SB, Lakai, Emerica and Etnies. The cheapest branded shoe you can get is under 300MYR. Most of the branded skate shoe price is above 300MYR, for Principal Footwear, you can get around 150-200MYR. The quality is the same as branded skate shoes. Principal Footwear has their own moto which is PASSION, PRECISION and PERFECTION.

Vans

Vans founded on March 16, 1966 by Paul Van Doren, Gordon C. Lee, James Van Doren, and Serge D'Elia.  As an American manufacturer of shoes, based in Cypress, California. The company also produces apparel, and other products such as T-shirts, hoodies, socks, hats, and backpacks. As of August 2013, the brand is active in the actions sports industry and sponsors skateboard, surf, snow, BMX, and Moto X teams. Vans also have their own skate park, the company built its first free skate park in Huntington Beach, California which is open to the public in 2014. It includes a 17,500 square foot skate bowl and a 25,000 square foot skate plaza. The park is 42,500 square feet and Vans pays the city US$1 per year for the 20 year lease.This park is open 7 days a week. The first skate park was opened in 1998 at the Outlets of Orange. It features a 20,000 square foot indoor street course, a Combi pool, which is 12 ft. deep, an area for amateurs, mini ramps, an outdoor street course, and an arcade. The park was updated in 2008.

Lakai Limited Footwear

Lakai Footwear Limited is an American footwear company. Founded in 1999 based in Torrance, California that creates shoes designed for and inspired by skateboarding. Lakai was founded by professional skateboarders and Girl Skateboards co-founders Mike Carroll and Rick Howard. Lakai Limited Footwear is part of the Crailtap Distribution along with companies Girl Skateboards, Fourstar Clothing, Royal Trucks, and Chocolate Skateboards. As of September 2014, the company promotes three specific technological features of its skate shoes under the overall title of "XLK". According to Lakai's website, the technology will "provide the increased structural integrity of a cup sole while reducing overall sole weight by sculpting sidewalls and minimizing rubber in areas where it is not needed." The three features are: "XLK Sole Construction," "High Density Foam," and "Sculpted Sidewalls. The Lakai video Fully Flared received the "Best Video Award" at the 10th Transworld Skateboarding Awards, an event produced by the TransWorld SKATE boardingpublication.

Objective

Principal Footwear was aiming for successful and hoping to grow and to raise the new blood skater to be fashionable bold. Principal Footwear also aiming for the brand be successful product worldwide and reach the big market.

The Idea

Principal Footwear has got a lot of good view from a local professional skateboarder such as Hariz Mansor, Porock Luis and other professional skateboarders. Most of the pro prefer to use local brand than international because of the quality is the same. Although the quality is same but is only meant for sport ware only.

So the central idea is ‘Unique Color’ strong image differentiation: importance of color, good quality, young people, up to date, reasonable prices = “to put fashion on an industrial level”.

Campaign Strategy

The principle footwear is to make people feel free to choose or to express their own design on the shoes. People can customize their own shoes the way they want it and be different. The unique of the design is the design can be picking from the following design that has been express.

Process

Figure 1 – Mindmapping 

Figure 2 – S.W.O.T Analysis

Figure 3 – Mind map

Figure 4 - Sketches

Figure 5 – Sketches

Figure 6 - Sketches

Figure 7 - Colour

Figure 8 - Colour

Figure 8 – Experiment

Figure 9 - Experiment

Figure 10 - Experiment

Figure 11 - Final

Figure 12 - Final

Figure 13 – Final

Figure 14 – Colour Wheel 

Advertising Campaigns - Final and Infograpic

This is the the infograpic for my fial project. 

 This is my final porject.

This is the color wheel.

Advertising Campaigns - Experiment

These are the experiment that I have done before proceed to the final. I learn a lot of thing during this experiment. The color must be fit and know the tone or which color that fit right with the color of the shoes. The quality of the printing was not good and you can see in the first picture on the PRINCIPLE, the shading effect from the printer. The mounting board that I use is quite hard to cut and the result its not smooth.

The expression that I use in one of the poster is "BE THREATENING" which is sound dangerous was also wrong because its sound harmful for the people.

These are the first experiment on which part that I should choose to cut off and will be replace with the pattern.